Concept project. An illustrative build by Ivory Studios, not a client engagement. Figures are targets, not results.
A demonstration brand-and-site build: identity, packaging direction, and an online store for beans and subscriptions. The full journey from logo to checkout for a specialty roaster.
1 brand
Logo to checkout
30%
Illustrative subscriber mix
2 wks
Concept build time
The Challenge
Small roasters compete with global brands on shelf and on screen. Without a distinct identity and a store that sells the craft, great coffee reads as just another bag.
Our Solution
A warm, editorial identity system; origin-story pages for each roast with tasting notes; and a subscription-first store where recurring delivery is the default, not the upsell.
Built withBrand SystemShopifySubscriptionsArt Direction