A high-end boutique with a devoted in-store following and an online shop that didn't do them justice. We rebuilt the storefront to match the quality of the clothes.
+180%
Online revenue
−55%
Cart abandonment
2.4×
Avg. order value
The Challenge
The old store felt cheap next to the product. Slow images, a clumsy checkout, and no sense of the brand meant most visitors never made it to the bag.
Our Solution
Editorial layouts, art-directed product photography, and a checkout trimmed to the essentials. Every page was tuned for speed so the imagery could be rich without being slow.
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