NovaTech's analytics tool was powerful but punishing. New users churned before they ever reached the 'aha' moment. We rebuilt the onboarding and the core dashboard around clarity.
3×
Faster onboarding
−42%
Support tickets
+18%
Trial conversion
The Challenge
A dense, feature-first interface meant a steep learning curve. Support tickets were dominated by 'how do I…' questions and trial-to-paid conversion was stuck in single digits.
Our Solution
We mapped the first-run journey, cut the dashboard down to the three metrics that matter on day one, and shipped a clean design system the team could extend themselves. Progressive disclosure replaced the wall of options.
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