Website Project Planning Checklist

What should the website achieve?

Most sites try to do everything and end up doing nothing well. Pick the one result that matters most.

Choose one main goal: enquiries, bookings, sales, applications or fewer support calls
Decide how you will know it worked, and what that number is today
Write down the single action you want a visitor to take

Who is it for?

Your website is a conversation with your best customers. The clearer you are about them, the less the site has to say.

Describe your two or three most valuable kinds of customer
List the questions they ask before they buy, from your inbox and sales calls
Note what makes them hesitate, and what finally convinces them

Why should they choose you?

People compare. Give them reasons they can check.

List the three reasons clients choose you over the alternatives
Gather proof you can stand behind: projects, reviews, results, credentials
Collect permission to name clients or quote them

Which pages do you need?

Structure comes before design. If you have a site already, start from what it does well.

List your current pages and which ones bring visitors or enquiries
Mark the pages that rank in search, so their addresses can be kept or redirected
Sketch the pages you are missing, one line each on what they must do

Who will write and photograph it?

Content arriving late is one of the most common reasons website projects slip.

Decide who writes the copy, or whether you want it written for you
Plan real photography of your team, place or work where you can; it builds more trust than stock
Set a date for content to be ready, before design is approved

Is your brand ready?

A website amplifies your brand. If the brand is unclear, the website will be too.

Find your logo in vector format (SVG, AI or PDF), plus colours and fonts
Check whether you have brand guidelines, and whether they are still followed
If the brand no longer fits the business, consider updating it first or alongside

What does it need to do?

Features are where budgets grow. List them now so every quote covers the same scope.

Forms, bookings, payments, member areas or a client portal
Tools it must connect to: CRM, email marketing, calendar, accounting
Languages, including right-to-left if you serve Arabic speakers

Who looks after it after launch?

A site is never finished. Decide now who keeps it current.

Name who will update content, and which pages they need to edit
Agree who owns the domain, hosting, analytics and code (it should be you)
Decide whether you want ongoing support, or a clean handover with documentation

What are your budget and timeline?

A range is enough. It lets a studio recommend the right scope instead of guessing.

Set a budget range you are comfortable with
Note any fixed deadline, such as a launch, event or campaign
Decide what matters most if something has to give: scope, time or budget

Who makes the decisions?

Projects move at the speed of feedback.

Name one person who gives final approval
Agree who else reviews, and when
Block time in your calendar for review rounds

Ready when you are.

You don’t need every answer before talking to us. Bring what you have to a free 30-minute call and we’ll fill in the gaps together, then send a fixed-price proposal within 48 hours.

Book a Discovery Call Send a project brief